What’s This I Hear About A Prescription Fish Oil?

If you’ve turned on your television at all during the last few months, chances are you’ve seen a few dozen commercials for a product called Lovaza “the only FDA-approved medication made from omega-3 fish oil!”  The ad makes sure to point out that Lovaza is not available in health food stores.

Of course, omega-3s from fish oil are available in health food stores just none of them are called “Lovaza.”  So it begs the question: what, exactly, makes Lovaza so special?