Our senior discount began around 1990. We started by giving 20% off on most regular-price items in our supplements department — vitamins, herbs, probiotics, etc. — on Wednesdays only. After a few years, we expanded it to 7 days a week. But we always exempted sale items. So you could get it on sale, or you could use your senior discount, but you couldn’t stack them.

Jan 1 2021, we’re making a big change. We’re dropping the discount to 10% — but expanding it to include items on monthly sales. So if you’re over the age of 60, you’ll get a lower everyday discount, but a double-discount on monthly sales. Usually that’s a few hundreds items every month. In January, our Debra’s Brand Month, it’s over 500! Add to that we’re cutting prices on a few hundred items, you could end up ahead. Savvy shoppers who look for sale items will definitely end up ahead.

We still exempt certain items. Stickered Everyday Low Prices are exempt, because they really are as low as we can go. Same with CBD, protein powders, and most refrigerated supplements.

Why are we doing this? First, we wanted to lower some sticker prices. Which we can finally do when we don’t have that 20% hanging over them. We also wanted to reinvigorate monthly sales for people over the age of 60. We don’t really anticipate making more money with this change. It is just about “moving things around,” making things more attractive, and to a certain degree, equitable.

Of course if you have any questions, you can always ask Debra, Adam, store manager David, and anyone in the Supplements department.