The labeling of genetically engineered food. California voters rejected Proposition 37 by 53.1% to 46.9%. Chemical and food company giants outspent proponents 10 to 1 during the campaign. Gary Hirshberg, Stonyfield Yogurt, Chairman of Just Label It called the spending spree an "an unequal contest between the single voter and corporate money." Don’t despair, polls still show that 90% of American consumers support labeling of GE foods. The fight is not over!